Formula 1 and Nestlé have signed a multi-year partnership as part of a collaboration which will launch in 2025. KitKat, a brand owned by Nestlé, becomes the official chocolate bar of Formula 1.
The year 2025 will mark a double anniversary. The 75 years of F1 on one side and the 90 years of KitKat on the other. In its press release, F1 also gave an overview of the partnership.
“Formula 1 enthusiasts can expect customer activations, promotional prizes and immersive fan zones at select Grands Prix, with trackside branding and light-hearted, happy content,” said F1.
It is further specified that “More details on this new partnership will be communicated in due course.”
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“We are delighted that such a globally recognized and fun brand as KitKat is joining us as a partner,” rejoiced Emily Prazer, commercial director of Formula 1. “They are universally loved, and we can’t wait to see the fantastic experiences they will bring to our fans on the racetrack and the new audiences they will introduce to the sport.”
Bernard Meunier, Head of Strategic Business Units and Marketing & Sales at Nestlé, added: “Formula 1 is a global phenomenon with a diverse and rapidly growing fan base, particularly among younger audiences.”
“With its global reach and busy schedule, F1 provides KitKat with the perfect platform to remind everyone to take time to take a break. We’re excited to bring our signature sense of fun to this thrilling sport and create memorable experiences for fans around the world.”
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