It’s official, LVMH new Global Partner of Formula 1 for 10 years (2025-2034), TAG Heuer, Louis Vuitton and Moët Hennessy as sponsors

Today, LVMH and Formula 1 formalized the signing of a new global partnership contract lasting 10 years.

As announced at the beginning of summer by several media including “With” in Switzerland, the LVMH group will therefore focus on Formula 1 over the 2025-2034 cycle.

So out with Rolex as the long-standing official timekeeper of F1, in with TAG Heuer from next season. Besides TAG Heuer, the Louis Vuitton and Moët Hennessy brands will also be highlighted in this partnership.

After the Paris 2024 Olympic Games during which it shone, the LVMH group is offering itself with F1 a global platform to shine in the four corners of the globe.

“LVMH and Formula 1 are two global brands that are constantly pushing the boundaries creativity and innovation, values dear to Liberty Media” precise Greg Maffei, Chairman and CEO of Liberty Mediain a press release. “The collaboration with one of the LVMH Houses during the Las Vegas Grand Prix last year won us over, and this is why today we wanted to extend our relationship with the Group which becomes a Global Partner. This merger with LVMH demonstrates the ambition that we have for Formula 1: to extend its influence and its influence on a global scale. We look forward to working with Bernard and Frédéric Arnault. »

“The quest for excellence and the passion for innovation, driven by our employees, are at the heart of the DNA of our Houses and of Formula 1. In motorsport as in our industry, from fashion to watchmaking, every detail counts on the path to success » adds Bernard Arnault, Chairman and CEO of the LVMH group. “All over the world, in our workshops and on the circuits, it is this desire to relentlessly push the limits that inspires our vision. This is the meaning we want to give to this fantastic partnership between LVMH and Formula 1.”