The continuation after advertising
The CEO of LVMH, Bernard Arnault, is the third richest personality in the world with A fortune estimated at 192 billion dollars. On the podium of the biggest fortunes, he above all managed to set up an empire which makes France radiate internationally. At 72, while the time of passing is always a crucial issue for the Arnault, the man, a native of fish, has always perfectly framed the education of his five children – from two marriages – Delphine, Antoine, Alexandre, Frédéric and Jean. Dior, Vuitton, Berluti … There is no shortage of prestigious houses brought together under the LVMH label. Behind this empire, the French industrialist has always been able to keep in mind still acting as if it were a start-up. Hence the importance of staying in the field. As Raphaëlle Bacqué and Vanessa Schneider, great reporters to the Monde, in their work Successions (ed. Albin Michel), success has not changed much in the operating mode of Arnault.
If he has always been keen not to create daddy wires, he is just as keen to keep a certain type of profile in his business. This is what we discover in the GQ article on “The 10 advice from Bernard Arnault to put into practice to succeed“. At the head of an empire, the largest conglomerate of luxury products in the world, LVMH – Moët Hennessy Louis Vuitton -, Il”Admire creative people“. So much so that within his business,”He does not set any limits“, He said. It is Nicolas Ghesquière, Da of the Vuitton house since 2013, who must be delighted. Bernard Arnault is a frantic worker. No question for him to take a break and even today, he does the Tour of 25 stores every Saturday.I visit the stores every week. I'm still looking for store managers. I want to see them in the field, not in their offices to make paperwork“, He said.
-Bernard Arnault supported a total freedom of creativity
On creativity, Bernard Arnault, native of Roubaix, puts a layer from it. “”By working in the context of ultra-cell brands like Dior and Vuitton, creative spirits will always feel controlledhe explained, as reported by our colleagues. It is important that they are free to develop their ideas. And instead of reducing the value of the main work, it strengthens it. I consider this money as venture capital. It is not a big investment.“You will therefore have understood, one of the keys to LVMH's success lies in the importance given by Bernard Arnault to creativity. Friends entrepreneurs, you are warned.
