Vegetarians can rejoice, McDonald's is finally thinking of them! After launching vegetarian nuggets this fall, the fast food giant is presenting two new products, including one with a Nutri-Score A! We tell you everything.
McDonald’s, the famous American fast-food chain continues to diversify its offering to meet new consumer expectations. From this Tuesday, January 21, two new vegetarian products are joining French menus: the McVeggie and the McWrap Veggie. These meat-free recipes mark a turning point in the brand's strategy, which seeks to attract a public looking for more varied and balanced options.
After introducing vegetarian nuggets in fall 2024, McDonald's is enriching its menu with a hamburger and a wrap designed around a innovative vegetarian schnitzel. Unlike the Grand Veggie, a wrap with goat cheese and breaded vegetables quickly removed from menus due to its lack of success, these new recipes seem better designed to appeal to the general public. The vegetarian cutlet used in the McVeggie and the McWrap Veggie is made from milk proteins, algae fibers, oil and egg proteins. It stands out for its texture and taste, which precisely imitate the qualities of a meat product.
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A burger with a Nutri-Score A
The McVeggie, presented as a vegetarian version of the famous McChickenconsists of the same bread and the same sauce, but with veggie schnitzel as the main protein. This composition allows it to achieve a Nutri-Score A, a first for a product from the brand. For its part, the McWrap Veggie offers a completely new recipe: a vegetarian patty accompanied by tomatoes, cheddar, salad, fried onions and a CBO sauce. With a Nutri-Score B, this wrap aims to combine deliciousness and balance.
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These launches reflect McDonald's desire to catch up with competitors like Burger King, who have been offering options based on plant-based steaks for several years. By diversifying its offering, McDonald's also hopes to attract new customers, particularly flexitarians and consumers concerned about their diet.
-McDonald's desire to appeal to a wider audience
These products are not a limited time offer, they will remain on the card for an extended period, as the chain specifies in a press release. A strategy which reflects the growing importance of the vegetarian segment in the fast-food industry. These new features are part of a global trend: customers are looking for more responsible and healthier products, without giving up the taste pleasure. With McVeggie's Nutri-Score A, McDonald's is taking an important step, helping to change the image of fast foods often associated with less balanced choices.
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With the McVeggie and the McWrap Veggie, McDonald's shows that it is possible to combine innovation, nutritional balance and pleasure for all palates. An initiative that could well attract an ever more demanding clientele. Visit McDonald's restaurants today to discover these two new features. The price of the products has not yet been revealed, but the brand promises an accessible and satisfying taste experience.
Passionate about women's news, Agathe has been deciphering the latest trends for aufeminin since 2022. Her favorite areas? Psychology, nutrition and well-being advice, without forgetting the tips…
