The hometown of Seoyoun Aujoux inspired the name of her store opened in the middle of the Olympic Games, on July 26, 2024. Seoul & So is a Korean grocery store, a tea room, a space that puts Korea within reach of all.
Seoyoun Aujoux opened Séoul & So at 33, rue Édouard-Grimaux. With a degree in tourism and foreign languages, she began professional experience for around ten years in Seoul, her hometown, before starting her career as manager of the Korean markets in New Caledonia. It was in this French territory in the South Pacific that she met her husband whose parents came from Montmorillon. The year of the Covid-19 pandemic will have put an end to the one-year stay in Mauritius.
“Discovering a different country, losing your job, leaving your friends meant starting from scratch for me”remembers Seoyoun Aujoux who accepted a few food jobs in Vienne, because of the language barrier, before joining the house of Dior as a customer advisor in Paris. Then the idea germinated in Poitiers: to create a Korean space where to share knowledge of products and meet people. “Put my energy in a placesums up the new trader who is committed to promoting her country. Today, I have nothing more to explain about Korea. Before, people spoke to me in Japanese or, confusing the two Koreas, they said that I came from a closed country. South Korean series, K-pop music and social media have made the culture more visible. Customers know what products they want to make the dishes themselves. »
Homemade dishes
At the Seoul & Co store, there is a wide choice of products, such as kimchi (a dish made of peppers and pickled vegetables) and tteokbokki (made of rice cakes), oils and sauces, sodas and alcohols. Korean, frozen products (frozen mochi, sauces and other condiments). And ramen, famous instant noodles available in countless flavors, can even be prepared on site using self-service ramen pots.
Customers can also buy homemade dishes (the essential tuna, chicken or beef gimbab, and bibimbap) to take away or eat on site, inside or on the small terrace. Seoyoun intends to make this Korean space a place for enthusiasts to meet, “perhaps during cooking workshops and blind tests”she says. To whet the taste buds.
Seoul & So, 33, rue Édouard-Grimaux. Open Tuesday to Saturday, 11 a.m. to 8 p.m. Information and reservations by telephone at 05.16.34.26.38 or by email [email protected]. Instagram profile: seoul _ and _ so.
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