While McDonald’s and Burger King dominate the fast-food industry in France, Quick is trying to gradually revive itself to stand up to the giants. To do this, the executive chairman of the company, acquired in 2021 by HIG Capital, called on Tony Parker.
Indeed, Frédéric Levacher has decided to collaborate with the former NBA star and launch a new campaign this Tuesday, September 17, 2024. A few days after the one with the comedy duo, Eric and Ramzy. The latter highlighting the Duo Burger.
Quick first collaborates with Eric and Ramzy
A campaign that worked rather well given that it was launched in September 2023 and that Quick customers were able to find in recent weeks. Determined to really relaunch itself over the months, the firm has therefore decided to change its face for its new promotional campaign.
As mentioned, the fast-food chain wanted to call on a basketball legend and a San Antonio Spurs legend. Tony Parker played for 17 seasons with the Texas franchise, with whom he won four NBA championship rings in 2003, 2005, 2007 and 2014. Retired since June 10, 2019, “TP” seems open to “offering” his face for certain advertising campaigns.
Before calling Tony Parker
“Unusual/ From basketball courts to burgers, it’s only a step for Tony Parker. The former champion teams up with Quick to offer… ‘Tony Parker Burgers’ at a price of €9.99 on the menua nod to his favorite number with the San Antonio Spurs and the French team”announced Maxime Guény on his X account this Tuesday, September 17, 2024.
You will have until November 4th to taste the Tony Parker Burger, “Beef Ranch”, for less than ten euros. An announcement that will delight gourmets and more particularly, the former NBA star who is now living happily alongside Agathe Teyssier.
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