This weekend, internet star Léna Situations, whose real name is Léna Mahfouf, opened her pop-up in Lyon. With more than 4.7 million subscribers on Instagram, the 27-year-old has become in just a few years France's favorite YouTuber/content creator.
On the occasion of the end-of-year celebrations, she and her Hôtel Mahfouf team (her brand created a few years ago) organized two pop-ups, one in Paris and the second in Lyon, enough to delight her fans from region.
The event therefore took place 8 rue du Plâtreat Passage in the 1st arrondissement of Lyon. An event that did not go unnoticed since the queue to access the store could extend over several streets. Thousands of people came in large numbers to discover this place. Some were already queuing as early as 8 a.m. on Friday even though the opening was only at 6 p.m. on Friday!
Four hours, 5 hours or even 8 hours in line, the young people we met were all ready to brave the cold to be able to spend some time inside.
And precisely, inside we find the boutique “La Boîte Postale¨ designed by Léna Situations and her team, with a purchasing section with its collection of clothing, lifestyle products and decoration. Upstairs, we find a space coffee to of course sip a good matcha or a café latte to warm up a little Finally, the most anticipated activity, in partnership with Tinder, is writing a letter to yourself, for everyone. will receive in a year in his mailbox The objective is to see our evolution in one year and to show kindness to ourselves, through a few words.
Inès, a pop-up customer, shared her experience at the pop-up with us: “I really liked the experience in the pop-up and the staff were lovely. The place was well decorated, it was well chosen in terms of atmosphere, even if I still found that it was small and the capacity for people was not large, so you found yourself waiting 6 hours outside, that's the only downside, at the same time no, because inside the pop-up, we were in absolutely no rush. , they told us to take our time but personally, I I arrived at 10:15 a.m., I waited all day and there was no entertainment. In the stories, they said there would be games, distribution of hot drinks… But after the pop up. I loved it myself, I had something to eat (the white chocolate and praline cookie) it was so good and not too expensive. We really had time to write our letters and in reality it made up for the fact that I had it. I waited 6 hours in the cold, then the place was really warm.”
An event which in any case delighted Léna's fan base and which made people talk about it throughout the city of Lyon.
