Letizia of Spain and Felipe VI unveil a 2024 greeting card that is out of the ordinary. The royal couple hides a poignant message there which takes on its full meaning in the current Spanish context.
At the end of 2024, Letizia of Spain and Felipe VI have chosen to make an impression with their traditional greeting card. The royal couple breaks with the usual codes by selecting a historical photo captured during a key moment of their reign. The photograph, taken in front of the Royal Palace of Madrid last Juneimmortalizes the entire family: the sovereigns accompanied by their daughters, the Princess Leonor and theinfant Sofia. This symbolic image celebrates the ten years of reign of Felipe VIan anniversary that particularly resonates in the hearts of Spaniards. The choice of this photo contrasts radically with previous greeting cards, where the family favored more formal presentations in the gardens of the palace of the Zarzuela. This year, the authenticity of the moment captured live testifies to a desire to modernize the image of the Spanish monarchy.
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Make way for a more natural scene which testifies to a modern monarchy and close to his people. The royal family appears united, in elegant but sober outfits, perfectly reflecting their vision of contemporary royalty. The choice of this image, captured during the celebrations of the king's ten years of reign, contrasts with the traditional posed portraits from previous years. This more authentic and relaxed approach marks a significant evolution in the visual communication of the Spanish crownwhile preserving the dignity inherent to their function.
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A poignant message hidden in the royal greeting card
Beyond the visual aspect, the 2024 greeting card Letizia d'Espagne et Felipe VI if it distinguishes by size emotional. The sovereigns chose to integrate a poignant message in tribute to the victims of the DANA tragedyces devastating floods which devastated the Valencia region in October. An extract from the poem by Francisco BrinesValencian poet and Prix Cervantes 2020delicately adorns the inside of the card, evoking thehope and resilience in the face of adversity. This special attention reflects the deep commitment of the royal couple to the families affected by this tragedy. The choice of this Valencian poem also underlines the desire of the sovereigns to highlight the cultural heritage from the different regions of Spain.
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The bilingual message hidden inside the greeting card, written in Spanish and English, translates their desire to unite and comfort. The words chosen by Letizia d'Espagne et Felipe VI call for “face the new year with confidence“, while the personal signatures of the entire royal family bring an additional touch of authenticity to this end-of-year message. This inclusive approach testifies to the international openness of the Spanish monarchy. The presence of the princess's signatures Leonor and the infanta Sofia also reinforces the family and warm character of these wishes, thus marking a new stage in the modernization of royal traditions.
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The greeting card of Letizia of Spain and Felipe VI: the symbol of a monarchy that reinvents itself
This 2024 greeting card from Letizia d'Espagne et Felipe VI marks a turning point in the communication of the Spanish royal family. If last year highlighted the 18 ans of the princess Leonorthis year favors a poignant message of national unity and compassion. This development reflects the ability of sovereigns to adapt to contemporary issues while preserving their centuries-old traditions, particularly through their choice of annual greeting card.
The approach is part of a series of actions carried out by Felipe VI et Letizia d'Espagne pour maintain the link with their people. After their notable presence at the funerals of flood victims at the beginning of December, this message hidden in their greeting card comes strengthen their commitment to the Spanish in difficult times. An approach which testifies to the particular sensitivity of the royal couple to the trials experienced by their fellow citizens.
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