Created in 2019, Skims aims to revolutionize the world of lingerie, thanks to two strategic pillars.
First of all by capitalizing on the « body positivisme », a social movement “in favor of the acceptance and appreciation of all types of human bodies” very popular in the United States. Since its creation, the brand has offered pieces that claim to be inclusive, with a range of sizes ranging from XXS to 4XL.
But also and above all, the brand has been based since its foundations on the notoriety of its creator : Kim Kardashian. Even if you are not a fan of American reality TV (the channel through which she partly made herself known, such as with “Keeping Up With the Kardashians”), this name necessarily means something to you.
The North Face: a technical reference and a perfect springboard
Ultra-famous around the world, the Kardashian name may not necessarily be so famous for the right reasons, but regardless, it remains one of the best advertising spots imaginable. Then associated with another big name but this time from the world of skiing, media success was assured.
Partner of choice, The North Face is an iconic brand of the outdoor universe. Known for its technical expertise and equipment adapted to extreme conditions, the label has won over an urban clientele in recent years.
