Full success for Taylor Swift on Sunday evening. The American pop megastar triumphed at the MTV European Music Awards where she picked up four awards, during a ceremony celebrating the biggest names in world music in Manchester (UK).
The 34-year-old artist, who was not present, won in the main categories including artist of the year, best live artist and best video for her music video “Fortnight” with artist Post Malone. She was also awarded in the Best American Artist category.
Ariana Grande, pop artist of the year
In a pre-recorded message, the “Shake it off” singer expressed her “sadness” at not being able to be there. “The fact that you won the tour, the album and the video [du clip Fortnight] it’s just incredible,” she said, praising her compatriot Post Malone.
At the top of the nominations – seven in total – she however lost to Ariana Grande in the pop artist of the year category. These awards are in addition to those won throughout 2024, including a fourth Grammy in February, for album of the year, a record in the history of this award. Not to mention his gigantic “Eras” tour, the most lucrative in music history. A record year for the thirty-year-old who was crowned the title of personality of the year by the magazine Time.
Three awards for singer Tyla
The ceremony, which gave pride of place to female artists, opened shortly after 8 p.m. local time (7 p.m. French time) with the impressive performance of the American Benson Boone, winner of the title of revelation of the 'year. A moving tribute to Liam Payne, former member of the British boy band One Direction who died at the end of October at the age of 31, was paid by the mistress of ceremonies, singer Rita Ora.
South African singer Tyla, for her part, won three awards including best R&B artist. The other surprise comes in four letters: Lisa. A Thai K-pop artist, a true global musical phenomenon. She won in two general categories including best collaboration, for her title “New Woman” with the Spanish singer Rosalia, and largest fan base, ahead of Taylor Swift and her army of “Swifties”.
