In the past, to promote a film, actors usually just gave interviews. Today, the world of cinema competes in imagination to get people talking about the latest productions. Rumors about a possible love story between two actors or about an unusual news item linked to the film…
Any promotion is good to take.
More recently, it is on the red carpet that the stars play advertisers by adopting le method dressing. The phenomenon, which has been growing recently, consists of embodying your character off film sets, in particular thanks to the outfit. Everyone remembers the promotional tour you film Barbiein 2023. At the time, Margot Robbie had donned the most iconic outfits of the Mattel doll on the red carpet. And when her look was not directly inspired by an already existing ensemble, the actress inevitably wore pink to recall the world of the film.
Method dressing is taking the red carpets by storm
For the promotion of Dune 2 last February, Zendaya and Timothée Chalamet also gave in to method dressing by sporting monochrome and futuristic outfits at previews. A fashion strategy also observed at Halle Bailey, who multiplied dresses with an aquatic aesthetic for the promotion of The little mermaid.
At the time of the release of Wednesdaythe fantastic mini-series worn by Jenna Ortega, the young actress appeared in dark outfits with gothic inflections which irremediably recalled the world of the Addams family. More recently, it is Blake
Lively who insisted on flowery and colorful looks inspired by his florist character in It ends with
us.
Method dressing: when clothes become a real marketing tool
In a world where image plays a dominant role – particularly because of social networks – using the visual aspect of method dressing to create buzz is proving fruitful. And for good reason, even before the film is released, the actors use clothing to make a nod to their character and thus, generate fan interest.
Coming off the screens, the cinematic universe of a film then interferes in real life through different prisms, including that of fashion. One or two previews with well-designed outfits are enough to launch the trend and therefore, the success of the film!
