The line was dense this Thursday on Rue de Turenne in Paris! Of the thousands of fans from Rare Beauty, the cosmetics brand of Selena Gomez, have in fact queued to discover their idol’s pop-up store. The latter had announced, via its brand, to open a pop-up store on this Parisian avenue, in collaboration with Sephora. The opportunity for Selena Gomez to promote the launch of her new Soft Pinch Luminous blush.
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The fans were obviously there, from Thursday morning, several hours before the opening of this pop-up store which will already close its doors this Friday at 5 p.m. The next one has just opened its doors, again for 48 hours, but this time in Los Angeles.
Launched in 2020 by Selena Gomez, Rare Beauty is a brand of vegan makeup and cosmetics, which aims to inclusive and supports education in Mental Health. For this, the singer created the Rare Impact Fund, in order to help young people have access to resources related to mental health problems. 1% of Rare Beauty sales go to this association.
