Patron of Leucan since February 2019, Marie-Mai received the invaluable help of her daughter, little Gisèle, to create the earrings of hope, the sale of which aims to raise funds for the association dedicated to children with cancer and their families.
Screenshot from Instagram, MIAJWL, Marie-Mai and Leucan
There’s not much cuter than seeing a parent and child get involved in a cause that concerns children and their parents. That’s what singer Marie-Mai and her daughter, affectionately nicknamed Gigi by her mom, do in a music video and a new series of promotional photos for Leucan.
“I had the chance to collaborate, and Gisèle too, on the creation of these jewels with the entire magnificent team of Mia Bijoux… With these earrings, we really want to show our support and solidarity to families and children. By getting these earrings, you are making a real difference,” explains the host in duet with her little girl.
The video features the singer and her daughter designing, selecting and trying on the Hope Earrings. We can also see excerpts from the photoshoot with Marie-Mai, Gisèle, a mother named Adrianna and her little girl Mia, both shaved and with big smiles. They all proudly wear the stainless steel earrings, available in silver and gold, designed to be worn by parents and children alike.
Screenshot from Instagram, MIAJWL, Marie-Mai and Leucan
Beautiful values
Several Internet users praise Marie-Mai’s transmission of beautiful values of mutual aid and solidarity by involving her daughter in this heartfelt project.
People who wish to contribute can do so by purchasing one of the two models of jewelry designed by Marie-Mai and her daughter on the Mia Bijoux website as well as at Mia counters.
For each pair of earrings sold, $20 will be donated to Leucan to fund clinical research in pediatric oncology, financially support families and offer services to soothe children and activities to break the isolation of families.
Screenshot from Instagram, MIAJWL, Marie-Mai and Leucan
