Wafasalaf, leader in consumer credit in Morocco, held a meeting on Tuesday, December 24, to mark nearly four decades of existence. It was an opportunity to reaffirm its commitment to its customers and its determination to continue its positive impact on the economic and social ecosystem.
Since its creation in 1987, the company has established itself as a key player in consumer credit in Morocco. With a third of the credits on the Moroccan market granted by it, it has served more than two million Moroccan households, and continues to finance a multitude of projects ranging from studies to real estate acquisitions. For the company, credit is not simply an income but a profoundly useful tool for society.
As a pioneer, Wafasalaf, a subsidiary of the group Attijariwafa Bank a you Credit Agricole Consumer Finance was the first to finance categories of clients other than civil servants by granting real estate and revolving loans.
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Under the slogan “Dima Maakoum” (always with you), the group emphasizes its engaging and permanent posture. The promise to stand by its customers and collaborators is a key pillar of its identity.
Ethics at the heart of strategy
The organization's ethical and sustainable commitment is reflected in concrete initiatives, such as the fight against internal corruption and its certification by IFACI (French Institute of Internal Audit and Control) requirements.
As for her environmental ethics, she is at the origin of the Green Print project. A plan to reduce the company's carbon footprint by 50% by 2030. In addition, the partnership with Injaz Al Maghreb reinforces Wafasalaf's oath towards Moroccan youth. Seven thousand students were trained voluntarily to facilitate their integration into society.
Responsiveness, transparency, innovation and support
With the desire to be present and respond quickly to the needs of its customers, responsiveness is at the heart of the group's mission. He supports his clients in carrying out their projects, just as a parent would with their child. This is the theme of the new advertising campaign.
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Transparency is also the key word. A clear, honest and open relationship which guarantees a peaceful and lasting commitment. Innovation, the third strategic pillar, is essential to meet the expectations of all categories of customers. The products and services offered are simple and accessible.
The subsidiary of the Attijariwafa Bank group also provides support by offering tools and solutions to the young generation, convinced that “it is the youth who shape the future of the country”, declares Kawtar Kalil, Marketing and Marketing Director. company communications.
“Dima Maakoum”, a tangible promise
Wafasalaf makes a point of maintaining a strong innovation dynamic, essential to remaining at the forefront of the market. Consumer protection is a priority, particularly against the risk of over-indebtedness and changes in behavior influenced by external factors.
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In terms of protection against fraud, the group fights against identity theft, putting in place not only quality services but also credit rescheduling solutions.
With an excellent consumer report score, customer comfort is at the center of the organization's concerns, which establishes processes that reduce consumers' efforts to take out credit.
By reaffirming its values and commitments, Wafasalaf ensures the continuation of its active role in boosting the national economy, supporting households and supporting sustainable development. “Dima Maakoum” is not just a slogan, it is a tangible promise of support and accompaniment in the lives of Moroccans.
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