PORTRAIT – While 25% of the activity of the company, the champion of frozen foods, is carried out during the last six weeks of the year, this distribution specialist intends to restore its luster to the French favorite food brand.
On this Monday morning in December, at the time when the doors of Picard's headquarters in Issy-les-Moulineaux are ajar, Cécile Guillou's WhatsApp is already active. The day after a strategic weekend – 25% of the brand's activity is carried out during the last six weeks of the year – the soon-to-be sole shareholder of the Moez-Alexandre Zouari group, comments to its director general the figures of the approximately 1200 Picards of France. And a smile is essential, after a fanfare weekend.
However, a little over a year ago, when the new strong man of French distribution (Franprix, Monop', Stokomani, Maxi Bazar, etc.) made the forty-year-old's phone ring, the alignment of the planets was far from 'be perfect. So in the middle of a world tour on the other side of the planet, in Oceania, after leaving Franprix at the end of 2022, of which she had held the reins for four years, she withdrew a few months earlier from the hectic world…
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