How to qualify this year 2024?
“A mixed first half, a rather good second half, despite some reservations” indicates Brice Cardi, CEO of the L'Adresse network, who is optimistic for next year. Same feeling for David Chouraqui, Deputy Managing Director of Crédit Agricole Immobilier, who believes that despite “seesaw” results, the market will rebound in the medium to long term. “The market is convalescing but it will recover,” he anticipates.
The return of first-time buyers
If the context of political uncertainty has an impact on activity, Brice Cardi welcomes the return of first-time buyers and the realization of the renewal of mandates in the agencies of the cooperative l'Adresse. On the other hand, the only ones absent today remain the investors. “They are waiting for tax clarifications in particular. But they are also worried about possible risks of non-payment.”
Household confidence
In light of the indicators from the Square Habitat network which brings together the regional branches of Crédit Agricole, David Chouraqui is categorical: “We have noticed in recent months a real acceleration in real estate projects”. The fall in interest rates is resolving part of the market and with the return of first-time buyers, this is an underlying trend.”
The keys to a sustainable recovery
The gradual reduction in interest rates, the best conditions for granting real estate loans by banks, the extension of the zero-interest loan throughout the country… constitute essential levers for the long-term recovery of activity.
“You have to be careful, selective on the market, there are opportunities” believes David Chouraqui. We must take into account and analyze the negotiation processes. “It’s up to us to best support project leaders while presenting the most suitable systems” confide the two guests.
Work and support
Everything relating to the DPE (energy performance diagnosis), work, must be anticipated upstream of the real estate project. This is one of the essential elements when purchasing a house or apartment. “There is business to be done just like in new business” comments David Chouraqui.
For Brice Cardi “the best way to support a client is to give them three to four times more time than a few years ago”. In passing, he mentions the insurance brokerage set up by the L'Adresse network. For his part, David Chouraqui refers to Square Habitat's unpaid rent system.
The realization of projects for 2025
“The parameter of life projects, depending on solvency criteria, evolves” affirms David Chouraqui. “We are becoming real wealth advisors” he continues. “With the banks back, the attractive interest rates, I am very optimistic. The year 2025 will be better than 2024.” says Brice Cardi. “Let us remain proactive, that is to say able to support our clients from A to Z in their life projects” concludes David Chouraqui.
The full video of the show
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