Rhonéa joins forces with two cooperatives to better target mass distribution

Rhonéa (group of Haut Vaucluse cellars), Loire Properties and the Union of Producers of Saint-Emilion have set up a commercial partnership intended to target large areas. Distribution Vignerons Réunis (DRV), this is the name of this new alliance of cooperatives.

It must allow from the start of 2025 to maximize on the shelves supermarkets the vision of the products of these three major players in wine cooperation in France.

Based on the principle that there is strength in unity, and in a particularly tense economic context, Pascal Ducongetdirector of Rhonéa, is committed alongside his two partners – Loire Properties and the Union of Producers of Saint-Émilion – on the way toan unprecedented collaboration intended to meet market challenges.

More than 1 600 points of sale across France

To achieve this objective, Distribution Vignerons Réunis (DRV) has pulled out all the stops. ! Nine experienced sector managers from the sales forces of the three founding cooperatives, plus two new talents currently being recruited, will travel across France and its 1 600 points of sale.

Concretely, for them it is a question of highlighting expertise and emblematic signatures of the three cooperatives, like Terroir Daronton, Muscat Origin 1348, Dumnacus Vignerons, Elysis, Royal Saint-Émilion, Grande Arche and Côtes Rocheuses. Cuvées from great French terroirs which should meet consumer expectations while promoting wine heritage.