End clap in Agadir for the 7th edition of the inwi Business Meetings, organized in partnership with the Digital Development Agency (ADD) and the Association of Users of Information Systems in Morocco (AUSIM). After traveling through several cities in the kingdom, this national tour concluded in the capital of Souss-Massa, highlighting a major theme: “The digitalization of the agricultural sector: a lever for sustainable growth”.
This final stage brought together a panel of experts, decision-makers, and economic players from various companies operating in the agricultural sector. The discussions emphasized the importance of digital technologies to respond to the challenges of food security, by making it possible to secure and optimize agricultural production while guaranteeing a sustainable management of natural resources.
The discussions also focused on the central role of logistics 4.0 in the creation of a chain of competitive, sustainable and above all digitalized agricultural value.
The business leaders participating in this stage also explored the challenges related to the adoption of digital solutions in agriculture and shared concrete examples of successful practices, thus offering a pragmatic perspective to support farmers in this transition.
Finally, inwi highlighted the major contribution of innovative solutions in terms of connectivity, sovereign infrastructure and cybersecurity, as essential levers to accelerate the digitalization of the agricultural sector and strengthen its resilience.
These exchanges made it possible to create real emulation between the different stakeholders, while strengthening collaboration between companies of all sizes.
Bringing together around a hundred economic players, this tour, an essential event for the digital transformation of businesses, took place in the cities of Casablanca, Rabat, Tangier and Agadir. Each stage addressed strategic themes adapted to local issues, thus offering a global and targeted vision of the opportunities and challenges linked to the digital transition.
This 7th edition of the inwi Business Meetings also confirmed the importance of digital innovation as a strategic lever to support the digital transition of key sectors of the national economy.
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