On Wednesday, Tangier hosted the 2nd edition of the textile industries open house, an event organized under the theme “Supporting businesses to strengthen local production”. This flagship initiative brought together industrialists, elected officials and economic players, with the aim of stimulating industrial sovereignty and promoting the “Made in Morocco” label.
Supported by the Moroccan Association of Textile and Clothing Industries (AMITH) – Northern section, this meeting is part of the Royal Guidelines which aim to consolidate industrial sovereignty, considered as a strategic lever for socio-economic development sustainable from Morocco.
The main objective of this event is to encourage companies in the textile sector to move from subcontracting to the production of finished products. This transition will make it possible to launch Moroccan brands and further promote “Made in Morocco” on national and international markets.
Yassine Arroud, president of AMITH – Northern section, underlined the economic importance of textiles and clothing, which constitutes the main industrial sector generating jobs in Morocco, with around 2,000 companies and nearly 220,000 workers. However, despite the progress made in recent decades, he noted that the sector still faces several challenges to strengthen its competitiveness and improve its production, both in quantity and quality.
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He also insisted on the need to develop local brands meeting market needs, while ensuring a supply of quality raw materials to maintain the competitiveness of Moroccan products.
Mounir Laymouri, president of the municipality of Tangier, recalled that the city plays a key role in the growth of the textile sector, by collaborating with economic actors and civil society to strengthen this strategic pillar. He emphasized the importance of combining public and private efforts to improve the quality of textile products and create more added value at the local level.
Chaibia Balbzioui Alaoui, president of the Association of Women Business Leaders of Morocco for the Tangier-Tetouan-Al Hoceima region (AFEM-TTA), for her part underlined the strong involvement of women in this sector. She said the majority of the textile workforce is female and many companies in the sector are run by women.
To modernize the national textile industry, she advocated an increased focus on local production rather than subcontracting. This will require efforts to improve quality, meet international standards and strengthen innovation to update and energize industries.
This meeting thus made it possible to reaffirm the strategic importance of the textile sector for the Moroccan economy, while paving the way for new initiatives to strengthen the competitiveness of local products on world markets.
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