This incident was initially attributed to a phenomenon of heavy precipitation. However, a new study has thrown a wrench into the pond, pointing out structural flaws in the control of water quality. Environmental pollution, exacerbated by climate change, appears to be affecting the purity of mineral water sources, a situation which has not escaped the French authorities.
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Serious allegations weigh on the company
These maintain increased surveillance over the activities of Nestlé Waters, which also markets well-known brands such as Vittel, Contrex and Hépar. Serious allegations weigh on the company, accused of using prohibited purification techniques, such as the use of activated carbon filters or UV rays. Such methods are in fact contrary to the strict regulations preserving the original purity of mineral water, the key to its valuation on the market.
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The fate of Perrier therefore seems to hang on the issuance of a new operating permit, scheduled for 2025. In the meantime, the brand’s bottles will retain their place on the shelves, but for how much longer? The question is asked as the premium price, almost three times higher than that of ordinary spring water, could no longer convince consumers.
If Perrier were to lose its precious status as a mineral water, the repercussions on the brand could be considerable.
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