Since Xiaomi already distributes its smartphones and electric scooters in Europe, why wouldn’t the brand do the same with its cars? The Chinese manufacturer has just recruited a sales team specially dedicated to foreign markets.
We often hear that Chinese manufacturers are going to conquer the European automobile market. For the moment, the facts do not bear witness to a real conquest of the Old Continent. However, recent information from Xiaomi shows that the Chinese firm is investing the necessary means to establish itself abroad, and perhaps in Europe.
A team specially recruited for abroad
As explained in an article from 36krthe Chinese manufacturer has just recruited a team dedicated to preparing sales abroad. The number of market research experts, project management experts and after-sales engineers is increasing. Europe is not specifically mentioned, but the Chinese paper indicates ” several foreign markets« .
The report even reveals that the department focused on autonomous driving is increasing the number of positions in order to adapt its system to different legislation. All the signs are there to show that Xiaomi plans to export its vehicles, with the SU7 sedan at the top of the list.
A sedan that is enjoying great success, as evidenced by the number of copies sold in just six months! However, you should not expect to be bored from the start. Information from China speaks of small volumes to test the response of Western markets.
Big ambitions in Europe?
This summer, Xiaomi shipped two SU7 electric sedans to France to present its vehicles to the European public. The manufacturer took the opportunity to announce that its objective was to sell electric cars in Europe before 2030.
However, with this recruitment, it could come to fruition much faster than we think. Xiaomi is not starting from scratch: the Asian firm already has a foothold in Europe in the tech field, where it markets smartphones, computers, tablets, microphones, televisions, etc. There are even a few Xiaomi stores in France.
The company’s activities are diversified, and Europeans already know the brand well. This can be seen as a major asset, likely to favor the arrival of Xiaomi’s automotive division in a relatively short time. The year 2026 seems to be a realistic estimate, especially since Xiaomi will have launched its YU7 SUV by then.
Related News :