“12 million French people” in shopping centers on Saturday, rejoices the Federation of retail actors in the territories

“A lot” of people also in city center businesses. Black Friday has established itself as “a new high point for commerce”, notes the Federation.

“We counted no less than 12 million French people who visited shopping centers” Saturday, rejoices Sunday December 1 on franceinfo Christophe Noël, general delegate of the Federation of retail actors in the territories. “We are not far from the peaks of the best Christmas Saturdays”, he adds. According to him, there was also “enormously” people in city centers.

Christophe Noël believes that Black Friday “starts the Christmas season”. This commercial operation from the United States, during which prices are slashed, is “a new highlight for French trade”. She got “imposed on the internet” and the “physical businesses had to follow”. This year, Black Friday has “really” started the seasoninsists the general delegate of the Federation of business players in the territories. This weekend of promotions leads customers to anticipate their Christmas shopping. Before, traders “were instead looking to maximize their margins in this period when people are buying willingly”.

The general delegate of the Federation of retail players in the territories thinks that customers will be just as numerous, or even more numerous, in stores in the coming weeks because “the closer we get to the fateful date of December 25, the higher the attendance”. To illustrate his point, Christophe Noël emphasizes that on Saturday December 23, 2023, there was “an exceptional peak” of attendance in businesses with “15 million visits”.