Google could be forced to do much worse than sell Chrome

Google has been recognized as having a dominant position in the United States. Now, the US Department of Justice (DOJ) is asking the judge to force Google to allow its competitors to strengthen themselves.

The firm could in particular be forced to separate from Google Chrome or Android and resell them to other companies. However, there is another solution being considered, which could put Google in even greater danger.

Open Google's war chest

The DOJ sees another solution for Google. Force the giant to allow its competitors like Qwant, DuckDuckGo or Bing to access very juicy data.

This involves opening access to Google search results, user queries, but also to website ranking elements. In other words, key elements which today form the Google algorithm and which other players cannot catch up, due to lack of a sufficient user base.

The idea would therefore be to put Google and its competitors on an equal footing on the war chest that Google's usage data represents, so that the best algorithm on the market does well.

Google was once again talking about the declining quality of its results this week. The company is accused of resting on its laurels and not doing enough to combat bad actors who exploit its algorithm to come to the top of the results.