Amazon no longer wants to bet everything on one day, as it has done in the past. This year, Black Friday runs from November 21 to December 2 and the rule is the same for every day: we guarantee you the best price throughout the period. If the price drops between now and December 2, Amazon will reimburse you the difference. So even if Black Friday is tomorrow, buying today is not penalizing. Below, our list of good deals for this Thursday.
For a long time, Black Friday on Amazon was limited to one day. But this poses problems for everyone: not only for customers who are under pressure for 24 hours and who must be there, but also for the merchant himself who has to manage a crazy delivery peak. To avoid this type of nightmare, Amazon therefore spread its operation over time.
See offers on Amazon
Today, there is something for everyone: customers have almost ten days to take advantage of Black Friday offers and Amazon can therefore spread the load across its warehouses and logisticians over the same period. Note that the best price guarantee makes all the difference: the French have understood this and therefore they no longer have the stress of buying and then seeing the price drop.
But Amazon didn't stop there with the customer experience. Indeed, he knows that the French take advantage of Black Friday to buy their Christmas gifts at a lower cost. It's normal and it's smart: Black Friday being the last Friday of the month (or roughly a week around this date), it falls right when people start shopping. To satisfy customers, Amazon now offers returns until January 31, 2025 – and not the default 30 days. This means that you can return purchases even after Christmas, if the gifts are not liked.
Black Friday is American
You probably guessed it from the name, but Black Friday is an American tradition that Amazon has exported almost everywhere in the world. Today, all French players like Cdiscount, Fnac, Boulanger, Carrefour, Rue du Commerce or Darty do it, but basically, it was Amazon who brought it to France in the early 2010s.
See offers on Amazon
It has therefore been a little over 10 years since Black Friday was brought by Amazon to France. Over this decade, Black Friday has really become a reality and everyone knows the concept. Today, even the local baker is able to make special offers for this operation. Physical commerce also represents a vast majority of sales, far ahead of digital.
On the digital side, you don't just have high-tech. In the list above, we focus on high-tech Black Friday deals with a focus on Amazon but not only. Other French cyber merchants are also in the game, as are direct brands like Samsung, NordVPN and Emma. These brands have much more interesting offers directly than via global resellers like Amazon.
Good deals on Amazon
If you want to follow the evolution of good deals on Amazon for Black Friday hour by hour, we invite you to add this page to your favorites. Whether it's this Thursday, Friday or even this weekend, we will be there to help you discover the best deals put forward by e-retailers. We are focusing above all on high-tech but if some slightly original deals come along, we will not fail to push them.
There are already many flash sales that have reached the end of stock for the start of Black Friday Week. We invite you to do so as soon as possible to validate your purchase. Imagine that there are millions of people who are going to go to the Amazon site in France to buy their gifts and everything is therefore taken by storm. If you are targeting a well-known brand, the probability of getting a deal is high.
For Black Friday, it is forbidden to sell at a loss: Amazon and its counterparts will simply eliminate their margins as much as possible but they will not sell below their purchase price. It's not a problem, but you just have to keep it in mind. Big brands generally offer lower margins so the discount percentages are a little lower. On non-branded products, however, you can get an 80% discount on the site. You will therefore have to find the right compromise according to your desires.
If you haven't yet visited the Amazon site for this Black Friday, we invite you this Thursday to go see what's happening there. There is a dedicated section (accessible from the start) which allows you to see all the deals in progress for this operation. It's a good way to get an overview of what's happening at the moment.
To see Black Friday on Amazon, it's here:
See offers on Amazon
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