The IPO of Sunrise (UPC) on November 15 remains a journey strewn with pitfalls. According to the latest data, the SUNN share price was 41.46 francs on November 22, 2024 at the close, a drop of approximately 7.4% compared to its IPO price. A mixed reception from investors, to say the least.
Despite a slight recovery over the last five days, the overall performance remains disappointing, reflecting persistent market concerns. This valuation below expectations raises questions about the perception of the real value of the company by financial players. Obviously, the company’s financial management has lowered its value…
An uncertain future for the operator
Faced with these challenges, some industry observers are not very optimistic about the prospects of Sunrise (UPC), which has been emptied of its substance by its successive owners. Rumors of a possible price increase, reported by the press, only add to the uncertainty surrounding the uncertain strategy of the company still led by an American president.
If these price increases materialize, they could have a significant impact on customer loyalty, in a fairly competitive Swiss telecoms market. This situation could encourage consumers, the big losers from UPC’s digestion of Sunrise, to seriously consider changing operators, putting even more pressure on Sunrise (UPC).
Challenges to overcome
The operator will have to convince not only investors, but also its customers of its ability to create value in a complex economic environment. The attractive dividend yield could be a strong argument for investors. However, everything will depend on the development of Sunrise (UPC), poorly positioned compared to Swisscom or Salt.
Sunrise (UPC) will also have to demonstrate its ability to manage its debt and generate sustainable growth to regain market confidence. The next few weeks will be crucial in determining whether the recent positive share price trend will continue or whether the stock will continue to face downward pressure. Some observers imagine a price of 36 francs…
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