Since September 10, 2024, Costa Cruises has launched the Cruisetelling project on its Costa extra site, a fun and innovative microlearning program designed from the responses of a major survey bringing together reviews and responses from more than 1000 French travel agents.
As Aurélie Soulat, Sales Director Costa Croisières France points out:
« Unlike traditional training, this program addresses key questions relating to the sale of cruises directly from the expertise of other travel agents: advice, explanations, tips. Everything is done to facilitate understanding and support in the sale of a Costa cruise. There is still a lot of education to share to make cruising even better known to the public and to do this, travel agencies are an essential channel. »
This experience immersive and innovative enables travel agents to become experts in selling Costa products, while learning to address potential customer objections.
Unlike traditional training programs, Cruisetelling takes a bottom-up approach. Each module addresses key questions relating to cruise sales, drawn directly from the expertise of travel agents. Their feedback made it possible to create a relevant, effective and attractive microlearning course.
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