Orange will eliminate the Voo brand and close the brand’s stores

The Orange telecoms group is considering the disappearance of the Voo brand, online media L-Post reported on Saturday. The marketing of Voo products should stop in September 2025, while the stores of the former Nethys subsidiary would gradually close their doors.

Subscriptions and various products sold under the Voo brand should no longer be marketed at the start of the 2025 school year, to make way for the Orange brand, according to L-Post. The 13 Voo stores are also expected to close as soon as the rental leases for each brand end. Staff from these stores should be trained to work in Orange stores.

However, no information has filtered out concerning the employees of the WBCC call center in Herstal, currently intended for Voo customers.

During the presentation of its latest half-year results last July, the CEO of Orange Belgium Xavier Pichon highlighted “the solidity of the union of Voo and Orange and the synergies that the operation made it possible to achieve”.