The Attijariwafa bank group organized a meeting for hotel operators, in the presence of a large audience of decision-makers, institutions and players active in the sector, around the “Cap Hospitality” mechanism, as a new instrument to reinvent hotel excellence.
This event was attended by many personalities from the sector, including Fatim-Zahra Ammor, Minister of Tourism, Handicrafts and Social and Solidarity Economy, Mohamed Benchaâboun, Director General of the Mohammed VI Investment Fund, Hamid Bentahar, President of the National Tourism Confederation, and Imad Barrakad, Director General of the Moroccan Society of Tourist Engineering.
This meeting, focused on the theme of the “Cap Hospitality” system, aimed to present this key initiative aimed at strengthening the Moroccan tourism sector and preparing it to offer a world-class offering, in view of the major events that the Kingdom of Morocco will host in the years to come.
The Attijariwafa bank group has reaffirmed its commitment as a player involved in the modernization of the national hotel sector, through specific support for the various operators.
This program was launched by the Ministry of Tourism, Handicrafts, Social and Solidarity Economy, in partnership with the Ministry Delegate in Charge of the Budget, the Mohammed VI Fund for Investment and the Moroccan Society of Tourist Engineering (SMIT).
“Cap Hospitality is a strategic response from the government to take full advantage of the opportunities that are emerging on the horizon, and to prepare our tourism industry for future challenges. I therefore call on all stakeholders in the hospitality sector to seize this exceptional opportunity to prepare ourselves to welcome the world with the hospitality that our country is renowned for,” said Fatim-Zahra Ammor.
Covering the period 2024-2025, Cap Hospitality plans to grant credits ranging from 3 to 100 million dirhams for hoteliers, with a maturity of 12 years including 2 years of deferral.
Also, through an innovative support mechanism, the State reimburses the interest relating to the investment credit used to finance the renovation work, thus offering an exceptional opportunity for the renovation and improvement of infrastructure.
Attijariwafa bank presented, during this meeting, its specific system with a team of experts supporting customers in all stages of financing their investment with a dedicated and accelerated process.
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