L’The craze is there. The documentary by web star Inoxtag, which traces his ascent of Everest, attracted some 340,000 spectators to the cinema during the previews broadcast on Friday and Saturday, according to figures given to AFP on Sunday by its distributor, MK2.
Among these hundreds of thousands of viewers, 40,000 watched it abroad: Belgium, Quebec, Morocco… A real success for the 22-year-old YouTuber, followed by more than 20 million subscribers on social networks. His documentary entitled Kaizen traces the challenge of this mountaineering novice to climb Everest, the highest peak in the world, by preparing for a year.
The excitement generated by the single screenings of the film is “unprecedented,” according to Nathanaël Karmitz, one of the directors of MK2, while the content was scheduled to be put online for free a few hours later. According to Nathanaël Karmitz, the public came with “the desire for the collective experience” and a film that “deserves to be seen on the big screen.”
READ ALSO Inoxtag, traffic jams and deaths: on Everest, an eventful climbing season
On YouTube, the numbers have gone crazy with more than 11 million views in 24 hours. On Sunday, a YouTube spokesperson called Kaizen “one of the best launches in history.” Posted Saturday at 2:30 p.m. on YouTube, where it is number one in trends, this film of nearly 2 hours and 30 minutes has also already generated more than 95,0 […] Read more
