According to the Consumer Technology Association (CTA), the U.S. technology industry is on track to earn approximately $537 billion in 2025, an increase of 3.2 % compared to 2024. However, new pricing policies, which could seriously limit people’s purchasing capacity, could hinder this growth.
According to the latest CTA study, these tariffs could reduce purchases of technology products by a relatively large amount, between $90 billion and $143 billion. Data shows that some gadgets could be hit harder than others: laptop and tablet sales could fall by 68%, gaming consoles by 58%, and smartphone purchases by 37%.
Under the proposed plan, general imports would be hit with a 10-20% tariff, Chinese products would be hit with an additional 60% tariff, and products from Canada and Mexico would be hit. a customs duty of 25%. This could result in considerable price increases:
- Laptops and tablets: 45% increase
- Game consoles: 45% more
- Monitors: 31% increase
- Smartphones: Up 26
Gary Shapiro, CEO of the CTA, emphasized that technology plays an important economic role. He said forecasts still point to strong growth, but these tariffs jeopardize the usual deflationary effects of technology on the world. Separately, CTA research questions the idea of a return of domestic manufacturing, arguing that it is more likely to move to cheaper regions rather than return to North America.
Ed Brzytwa, CTA vice president for trade, warned that backlash from trading partners could disrupt supply chains and cause U.S. industries to lose their advantage. This information is taken directly from CTA’s US Consumer Technology One-Year Industry Forecast report, which brings together information from industry experts, CTA members, and various data sources.
