Sparkling wines are popular in our country. Faced with the heavyweights of champagne and prosecco, Swiss production is starting to stand out.
In 2023, consumption of foreign sparkling wines amounted to around twenty million liters, an increase of more than 30% in ten years.
Swiss sparkling wines are increasingly popular. Sales of Swiss productions have increased by nearly 17.7% in five years, according to figures from the main distributors, compared to 10.1% for those imported.
This is what shows a study of the Swiss Wine Market Observatory published this summer.
A strong trend among young adults
This analysis also includes data from a survey of a sample of 1,141 adults.
“There is a strong interest in sparkling wines. More than half of respondents say they would be willing to pay a little more for Swiss sparkling wine compared to foreign sparkling wine,” indicates Alexandre Mondoux, professor, in La Matinale. in economics at the Haute école de Changins and co-author of the study. “They are interested in Swiss sparkling wine and, also, in cocktails based on Swiss sparkling wine. This trend is stronger among 18-35 year olds, who have an interest in innovation, novelty and locality,” he specifies.
If the winegrowers seem to have understood this and are still producing more. However, Swiss bubbles remain in the minority on our tables. In 2023, they represented only 5% market share in supermarkets, compared to, for example, 56% for prosecco and 12% for champagne.
Radio subject: Loïc Delacour
Adaptation web: Antoine Michel
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