The African aviation landscape displays remarkable competitive intensity, with several carriers deploying ambitious strategies to conquer the continent’s markets. Ethiopian Airlines, South African Airways, Kenya Airways et Royal Air Morocco are waging a fierce battle to attract travelers and expand their networks. This competition stimulates innovation in services, fleet modernization and constant improvement of the customer experience, gradually transforming African air transport.
Prestigious international recognition
Royal Air Morocco has just won the title of “Best Airline in Africa” at the GT Tested Reader Survey Awards. This distinction, awarded by the American magazine Global Traveler, is based on the evaluation of 20,000 experienced travelers, particularly attentive to the standards of high-end tourism. The award highlights the continued progress of the Moroccan carrier in a highly contested African market.
Operational excellence at the heart of the strategy
The success of Royal Air Morocco is based on a strategy centered on innovation and quality of service. The company has undertaken a significant modernization of its fleet, illustrated by the recent acquisition of a tenth Boeing 787-9 Dreamliner. These material investments are accompanied by an overhaul of ground and in-flight services, demonstrating the carrier’s desire to compete with the highest international standards.
A growing influence on the international scene
The membership of Royal Air Morocco to the alliance Oneworld since 2020 has considerably strengthened its global reach. This alliance, crowned “Best Airline Alliance » for the fifteenth consecutive year, offers the Moroccan company a network of more than 900 destinations through its 13 members. This international connection allows Royal Air Morocco to play a crucial role in opening up the African continent and developing trade and tourism between Africa and the rest of the world.
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