The French have their own habits when it comes to finding the cheapest can of paint in the store. But which brand wins all the votes for value for money and the generosity of promotions? Answer.
Conducted among 10,000 consumers by Bonial and Ipsos, a study focused on the commercial attractiveness of brands in France. No less than 342 brands, spread across 16 sectors, were screened, according to criteria ranging from product diversity to in-store customer experience. Among them, a focus on DIY brands, with a detailed comparison based on 11 attractiveness criteria, stood out.
The goal? Understand what makes a brand attract and retain its customers. The results show that two giants stand out in the DIY world: Leroy Merlin and another business, whose scores on the price criterion break all records. If Leroy Merlin shines thanks to its accessibility, its diversified offer and an optimized customer experience, it is not in this area that our champion of the day wins the battle. Indeed, the company in question makes the difference on two very specific points: its prices and the frequency of its promotions. According to consumers, these two aspects make it an essential choice for experienced DIYers and amateurs alike. And in a context where every euro counts, this strategy is particularly effective in attracting loyal customers.
If this company seems to have found the ideal recipe for offering generous and regular promotions, while guaranteeing competitive prices, its practicality is not to be outdone. Indeed, its well-organized stores and its “no frills, only the essentials” approach appeal to those who want to get straight to the point. Result ? A craze that does not weaken, year after year. So, drum roll: it’s Brico Dépôt.
In summary, if you are looking for unbeatable prices without compromising on quality, it is at Brico Dépôt that you will find what you are looking for. Good news for your wallet and your home projects
France
