Black Friday week has already started. The discounts are pouring in, but this commercial event seems to have lost its luster. According to a survey conducted by DemoSCOPE for blackfridaydeals.ch, only 7% of respondents are satisfied with the offers offered. Of more than 1,000 people, a third find some stocks attractive, while another third believe there are no good deals.
“We cannot say that Black Friday deals have become worse,” explains Julian Zrotz, retail expert at BlackFridayDeals. But he notes that there have been, in the past, inconsiderate promotions on the part of merchants: service stations had, for example, offered fill-ups of gasoline with a 50% reduction, while a company of e-commerce had put the latest iPhone on sale at half price, causing a rush. “These actions remain engraved in memories,” according to the expert.
This year, with some suppliers, such as melectronics, having withdrawn, competitive pressure is reduced, which could lead to less attractive offers. On the turnover side, a reduction of 20 million francs is expected this year for Black Friday, bringing total sales to 470 million in the non-food retail sector in Switzerland.
This event is said to promote overconsumption and increase the workload for employees in associated sectors. But according to the survey, 28% of respondents say they attach great importance to sustainability, in addition to price, when making their purchases on this last Friday in November. Another third takes these aspects into account, while trying to take advantage of the offers. For 11%, sustainability is secondary. Those who wish to have a clear conscience can turn to merchants who take advantage of this to sell off their stocks at heavily reduced prices, before the goods are otherwise disposed of.
GPT chat to compare prices
According to a study by the Boston Consulting Group, 33% of people surveyed in Switzerland use artificial intelligence to find gift ideas. In addition, almost one in three people plan to use tools like Chat GPT to compare product discounts between different stores and online stores and thus find the best deals, reports the “Tages-Anzeiger”. AI easily analyzes a product’s price history and unmasks “false discounts.” But be careful, because according to the Norwegian IT security company Signicat, fraud attempts via AI have increased by 80% over the last three years, and in 74% of cases they were theft attempts. of identity.
