The start-up Creatio, specialist in “ no code “, has just reached unicorn status with a valuation of $1.2 billion. Its popular interface is attracting more and more customers, and the young company is not hiding its ambitions.
Workflow Automation
The company has closed a $200 million funding round led by Sapphire Venture, a Silicon Valley-based venture capital giant. Founded in 2014 by Katherine Kostereva, Creatio targets mid-sized and large businesses through a workflow automation platform. Its special feature: the ” low code ” and the “ no code ».
This approach allows the unicorn’s customers to create applications with minimal hand-coding. Simple graphical interfaces and visual tools are provided, reducing the need for line-by-line coding. Even its users without programming skills are thus able to develop fully functional applications.
« The problem we solve is the needs of knowledge workers. That’s 1.7 billion people around the world who we want to help automate their workflows through the power of no code. “, explains the co-founder and CEO of the company to TechCrunch.
Sales, customer relations, marketing, management… Creatio’s offering is designed to cover a maximum number of operations. Because the number of developers is no longer sufficient to meet the ever-increasing demand for software. As a result, it is in direct competition with giants such as Salesforce, Microsoft or Oracle.
A breath of fresh air in a sector aging »
This rivalry does not worry Katherine Kostereva. Today, people are increasingly telling us that cloud technologies built in the early 2000s like Salesforce are considered aging. Everyone is looking for new, cutting-edge technology – and that’s exactly what Creatio delivers with our AI and no-code architectures. ” she assures.
A confidence that is not surprising, the start-up showing sustained growth. Its turnover has increased by 50% annually over several consecutive financial years. Like the entire sector, the unicorn has also embraced the boom in generative artificial intelligence (AI). A strategy that allows it to accelerate the automation of tasks promised by its interface.
With the new funding, Creatio intends to accelerate the development of its products. Its investors, however, are very optimistic about its ability to grow. The company stands out from the competition because it focuses on specific business processes, Rajeev Dham, managing director of Sapphire Ventures, told the news agency Reuters. He greets, in passing, ” power and agility » of the platform.
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