The end of November is a period awaited by many French people, to take advantage of the promotions offered by Black Friday. However, to get real good deals, there are pitfalls that you absolutely must avoid. It is therefore necessary to take stock of the good practices to adopt during this period.
Black Friday originated in the United States. This is a sale period that begins the day after Thanksgiving. This commercial event also launches promotional offers for the Christmas period. In France, this campaign has been adopted by commercial brands for around fifteen years.
This year, Black Friday will take place on Friday, November 29 (just after Thanksgiving). However, promotions are not limited to Friday. Indeed, the good deals should continue until December 2, 2024, a date which coincides with “Cyber Monday”.
As with other reductions, Black Friday follows article L112-1-1 of the Consumer Code. In detail, the latter stipulates that when a promotion is offered in the form of a crossed out price, “this previous price corresponds to the lowest price charged by the professional with regard to all consumers over the last thirty days “.
But when it comes to offering a promotion in the form of a percentage reduction, some websites and brands do not hesitate to display exaggerated percentages to attract customers. To avoid falling into this trap, it is advisable to regularly monitor price changes to know how to separate real reductions from false ones.
Websites help you take advantage of Black Friday
For other buyers, there are online tools that allow you to sift through the discounts to keep only the real ones. LCD-Compare, Electro-Compare, Idealo or Le Dénicheur are some of the websites that offer histories for each product. In this way, the customer can follow the evolution of the prices of the product they are targeting and thus know if a sudden increase was applied just before the sales period.
Besides sites, there are also extensions that allow you to perform the same tasks, such as Keepa or CamelCamelCamel. These are directly integrated into the browser of your choice. With these tools, the goal is to target the real promotions offered during Black Friday. This helps avoid misleading reductions applied by certain online sales sites.
