Glovo, the technological leader in multi-category delivery in Morocco, recorded an increase in total orders delivered on Eid Al-Adha of more than 47%, compared to the same period last year.
“This year, and following our continued development in Morocco, we recorded an increase of more than 47% in the total orders delivered on Eid Al-Adha compared to the same period last year,” said Hamza Naciri Bennani, general manager of Glovo Morocco, quoted in a company press release which reveals the trends in order developments in Morocco. And added: “This development demonstrates the increasingly significant adoption of Glovo services by Moroccans, even during special and festive periods, always falling within the framework of their search for convenience, thus leaving them the time to enjoy and devote themselves to their loved ones and families. With the mission of offering its users everything they need in their city, Glovo ensures that it continually adapts its services to support Moroccans during special periods, thus positioning itself as a strong ally on a daily basis.
In preparation for this exceptional period, a special system was prepared in advance to respond optimally and efficiently to the expectations and needs of Moroccans, including the creation of a “Special Eid” collection.
Indeed, Glovo made its services available from noon on the day of Eid until 10 p.m., with operational partners that day and delivery people who chose to use the application during this holiday. A peak in orders was recorded in the slot from 7 p.m. to 10 p.m. with an average delivery time not exceeding 30 minutes. Users of the application were generous by offering higher tips than usual, with an estimated average of 10 dirhams. At the top of the ranking of cities giving the most tips are Bouskoura and Dar Bouazza, followed by the city of Essaouira. A penchant of Moroccans for “healthy” meals even during Eid Al-Adha
Even with the succulent dishes prepared for the occasion, the unbeatable trio Burger, Pizza and Sandwich remained in first place on the podium for catering orders on Glovo with more than 6,000 burgers delivered to Morocco on the very day of Eid.
A penchant for chicken-based dishes was also noted, coming in 2nd position in catering orders, an increase of 31% compared to last year, to please even those who are not fond of red meat. . This year also saw a 57% increase in healthy dishes, demonstrating an increasingly pronounced preference for balanced food among Moroccan consumers.
To end the festivities on a sweet note, Moroccan users placed more than 3,500 orders for ice creams of all kinds and flavors. Pastry and bakery products were very popular with more than 4,500 pastries delivered on Eid alone.
Glovo also helps reduce the distances between Moroccans and their loved ones with nearly 2,000 orders for Express phone top-ups, allowing them to stay in touch with their families and loved ones even the most distant ones and further supporting its value proposition offering Moroccans a tailor-made Mall at their fingertips.
