A message from May… and a response five months later
It all started last May, when a certain JimmyBLLT called out Xavier Niel on X with a message as direct as it was spicy: “Xavier Niel, I hate you, I offer you a 1v1 in front of the Lidl on rue Sainte in Marseille. » A provocation that we imagined would have no consequences. However, this Friday, November 15, the billionaire appeared in a photo in front of the famous Lidl, accompanied by a simple but impactful message: I'm waiting for you
.
And as if that wasn't enough, he adds it with a video: I'm there, I'm waiting for you! Where are you? Do you want to meet in the parking lot? Come, come!
Visibly overwhelmed, the Internet user quickly backtracked: “NO SORRY I WAS JUGGLING.” We are therefore sure of high-flying valves (or not).
Lidl joins the buzz
At the same time, Lidl also invited itself into the conversation with a well-felt jibe: “We have to come and pick up the gentleman who has been tweeting since this morning in front of the store on rue Sainte in Marseille, please. » And frankly, here too, we validate the valve. This kind of controlled troll can only make you smile.
The publicity stunt was a hit: millions of views in a few hours and an entrepreneurial image cool
for Niel. But not everyone took it with the same humor. Some Internet users recalled that Free is still under fire after a huge cyberattack compromising the personal data of millions of customers. A timing that has not escaped the attention of the most finicky, and rightly so.
Niel and his taste for provocation
This is not the first time that Xavier Niel has played the self-deprecating card. Between his stand-up at the Olympia or his generator of memes to make fun of Orange (quickly removed after a bad buzz), the man likes to be talked about. This little detour to the Lidl in Marseille is therefore another part of his escapades, which maintain his offbeat style. In the end, Xavier Niel shows one thing: he never misses an opportunity to surprise. It remains to be seen whether his improvised 1v1 in front of Lidl will make us forget the rest. You be the judge.
