Amazon announced, through a press release, that it was opening its online clothing store called “Haul”, with a wide range of products at discounted prices. Directly imported from China, the e-commerce giant intends to compete with Shein and Temu.
The e-commerce giant intends to dethrone the fast-fashion giant: Shein. Indeed, Amazon has just announced, through a press release on its website, that it is embarking on the fashion adventure by creating its own online clothing store. Called “Haul,” the brand, which is only available in the United States at the moment, promises to sell “a wide selection of products for $20 or less.”
To further attract future customers, Haul is counting on the numerous promotions, each more attractive than the last, which will be offered on the site, as well as those already promised. For example, for any order over $50, Haul automatically applies a -5% discount to the cart. From 75 dollars of purchase, 10 dollars of reduction is withdrawn.
Extended delivery times
And who says they compete with the giants Shein and Temu, says… export their products directly from China. This will explain the delivery times ranging from one to two weeks, the complete opposite of what Amazon normally promises. To better ease these delays, Haul focuses on offering products at the best prices.
Finally, if many are still reluctant to order from the sites and applications of Shein or Temu because of the quality of the clothes offered, Amazon is already trying to convince its future buyers by highlighting its guarantees. security. The company ensures that the items available on Haul meet current standards and are controlled to avoid dangerous or non-compliant products.
