At Lidl, we don’t stop progress. A few days ago, we learned that in Germany, Retailer’s country of origin, Lidl was testing a “Scan & Go” functionality in its Lidl Plus application. Concretely, customers could scan their products while they are shopping. The information, revealed by the German newspaper Lebensmittel Zeitung, is not so surprising. We know that all major retail giants are moving in this direction. We are thinking in particular of the new intelligent shopping cart which is currently being tested at Colruyt.
Towards a revolution at LIDL? The way you shop could soon change completely…
The information that we are revealing this Friday is more concrete and, above all, already valid in Belgium.
We learned that, until now, many vegetables did not even reach the shelves of Lidl stores because they had a stain, were broken or had a strange shape. But now, these “ugly” vegetables will delight lovers of fresh soup, whereas they were previously transformed into animal feed or biogas.
“We have already carried out several tests to sell vegetables which are not perfect in our stores, but at closing time, we are invariably forced to note that it is always these vegetables which remain unsold. Belgian consumers apparently continue to put the most beautiful and perfect vegetables in their shopping carts,” notes Isabelle Colbrandt, spokesperson for Lidl.
Lidl is therefore launching three soups, with carrot, leek and tomato, called S’oops. 250,000 liters of fresh soup for Lidl will be prepared each year with these vegetables. The brand’s objective is to reduce food waste by 13,000 tonnes.
The 950 ml bucket of soup costs 2.99 euros.
Please note that vegetables that arrive on store shelves, but have not been sold, are and will continue to be donated to food banks.
