A few months ago, TEDI, a hard-discount chain, Action’s main competitor, announced its ambition to expand to the four corners of Europe, with the potential objective of eventually opening 10,000 new addresses. on the continent. If it targets numerous markets, the brand intends to develop in Belgium in particular, and it is in Verviers and Aywaille that the new arrivals have just been inaugurated, after that of Morlanwelz.
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But the brand does not intend to stop there. Regional manager Abdel Errachdi today confirms the brand’s desire to increase its size. “Within 15 days, other stores will open. In Malmedy, but also in Namur, Mons, Charleroi, Mouscron… By the end of November there will be 18 TEDi stores in Wallonia.”
Still little known here, TEDi is a German brand, the main competitor of Action, which was founded in 2004 in Dortmund, Germany. In its 3,200 stores, present in 15 countries in Europe, the firm offers a wide range of decoration products, for the home, stationery and even DIY items. All, largely, for the price of one euro.
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