Since its establishment in 1943, L’Oréal Maroc has transformed the beauty sector in Morocco through its commitment and innovation. By celebrating its 80th anniversary, L’Oréal Maroc reaffirms its desire to impact the cosmetics industry with a sustainable and inclusive approach. Market leader with its portfolio of 18 international brands, L’Oréal Maroc is driven by a clear mission: to create beauty that moves the world forward.
The Moroccan subsidiary’s initiatives align with the L’Oréal Group’s commitments under the “L’Oréal for the Future” program, aiming to address climate challenges, preserve natural resources and build a more inclusive society. Laila Benjelloun, general director of L’Oréal Maroc, sums up the essence of these 8 decades. She indicates in this sense: “Today represents a momentous step for our subsidiary which is celebrating its 80th anniversary in Morocco. We honor our heritage as trailblazers in beauty. Our ambitions for L’Oréal Maroc have been colossal in recent years and seeing our aspirations come to fruition is an immense satisfaction.
We express our deep gratitude to our Group, our consumers, our partners and our collaborators for their unwavering support which transformed our efforts into success and propelled us towards this exceptional milestone. And added: “Recently, we moved into new premises offering a modern setting in harmony with L’Oréal’s values of excellence and innovation after 75 years spent in our previous offices.
This transition marks a promising new chapter for our company in Morocco with the aim of shaping a more beautiful world. We are very excited to continue to break new ground in the beauty landscape through sustainability and innovation.”
