The Moroccan automobile market is experiencing a revolution with the gradual implementation of the paradigm of vehicle electrification. Hybrid, full hybrid and electric models, carried by renowned international brands such as Audi, Mercedes, BYD, Kia, Porsche, Toyota and Hyundai, have conquered the market in successive waves, marking a significant ecological transition.
In 2023, sales of electric vehicles jumped 25.28%, reaching 7,165 units, all categories combined. According to the Association of Vehicle Importers in Morocco (AIVAM), this growth is notable compared to the previous year, although these sales represent only 4.5% of the total market, which amounted to 161,504 units. For comparison, in Europe, electric and hybrid vehicles represent 40% of sales.
For the year 2024, more than 463 units of electrified vehicles were sold nationwide, with Dacia (146 units), Citroën (84 units) and BYD (38 units) leading sales. Premium brands are not left out, with Audi having introduced its fully electric Q8 e-tron and Q8 e-tron Sportback models, Mercedes having launched a complete range of 6 electric vehicles, and Kia having presented its EV6.
Interest in plug-in hybrids, particularly among luxury brand customers, is increasing, with 561 units sold in 2023 compared to 380 in 2021.
Porsche, Land Rover and Mercedes Benz dominate this segment. Full hybrid cars are also generating notable enthusiasm, with Toyota, Hyundai and Renault being the market leaders with 3,470, 1,318 and 367 units sold respectively, for a total of 6,141 units in 2023.
The automotive market now includes 24 brands and 82 models of new energy vehicles (NEVs), up from 18 brands and 71 models in 2022. The growth of hybrids has led to an increase in sales of gasoline vehicles, as well as a dynamic confirmed for vehicles with alternative engines, with an increase of 17% and a market share of 3.5%.
With an increasingly rich and competitive offer, the national market is recording an increase in vehicles with electrified motors. In 2022, 18 brands and 71 models were marketed, compared to 16 brands and 57 models in 2021. The new roadmap provides for the installation of 600 to 2,500 electrical terminals across the national territory, thus marking the path towards increased electrification of vehicles .
Strategic partnership between LK automotive Morocco and Lynk & Co
This historic partnership will strengthen the national electric and connected automobile market, ensuring wide availability of models and quality after-sales service. This synergy aims to introduce innovative vehicles, as part of a vision of sustainable mobility accessible to all, while guaranteeing an exceptional user experience.
Chinese brand Lynk & Co, known for its models focused on advanced connectivity and sharing options, offers a diverse range of vehicles, including the 01 SUV in hybrid and plug-in hybrid versions, the 02 compact SUV and the 06 small urban SUV , as well as the 05 SUV coupe and the 03 sedan, also available in hybrid and plug-in hybrid versions.
Lynk & Co stands out for its innovative design, cutting-edge connectivity technology and advanced hybrid and electric engines. The collaboration with Volvo has enhanced passenger and pedestrian safety through cutting-edge technologies. Lynk & Co has also won six World Touring Car Championships, including four team and two individual championships.
