VShis new edition, which is held on the site of AMDIE, former OFEC, doubles its capacity, thus reflecting the dynamic growth of Moroccan cosmetics and the global stature of this meeting.
This show highlights the entire range of Moroccan production, renowned worldwide for emblematic natural products, including essential oils, argan and prickly pear oils, ghassoul, rose water and soap. black. Morocco gains visibility and market share internationally every year, with a range of finished products that meet international standards, highlighting the commitment of Moroccan producers to excellence and authenticity capable of meeting the expectations of a global market looking for quality products, from sustainable sources.
As a reminder, the 2023 edition saw more than 17,000 professional visitors visit the 2,500 m² exhibition. This year, the significant international participation will be crowned by the pavilions of Poland, the country in the spotlight during this edition, Brazil, Turkey and Egypt, which wish to strengthen links of cooperation and international trade.
Alongside the Salon, the International Hairdressing Festival will offer a show and demonstrations by world-renowned hairdressers.
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