Want to know more about Blizzard's history? If English doesn't put you off, know that Jason Schreier's book has been available for a few weeks and, above all, that it is in stock at Amazon France. The author goes into detail about the three decades that allowed Blizzard to become an anthology studio, but also the problems that emerged internally, notably because of the arrival of Bobby Kotick.
We have already had the opportunity to discuss the content of the book, whether talking about abandoned games or the war between Kotick and Mike Morhaime which transformed the philosophy of the company. In the middle of winter, it is sometimes Nice to get warm and enjoy a good book.
Play Nice: The Rise, Fall, and Future Of Blizzard Entertainment is available for €12.99 in Kindle format, and €30.90 in hardback format.
Jason Schreier, New York Times best-selling author and the video game industry's preeminent investigative journalist, examines three decades of ups and downs at Blizzard Entertainment that led to a hostile takeover and a sexual misconduct scandal that put the legendary developer in turmoil.
-For video game enthusiasts, the name Blizzard Entertainment was once synonymous with perfection. The famous company behind classics like Diablo and World of Warcraft was known for celebrating the fun of gaming above all else. What began as a simple mission for two UCLA students – to create games they wanted to play – grew into an empire with thousands of employees, millions of fans, and billions of dollars.
But when Blizzard canceled a hot project in 2013, it gave Bobby Kotick, the infamous CEO of parent company Activision, the excuse he needed to start cracking down on Blizzard's proud autonomy. Led by executives from McKinsey and Procter & Gamble, Activision began to invade Blizzard from the inside. Faulty products, public relations disasters and mass layoffs followed, tarnishing the company's once pristine image. Then, in 2021, a stunning sexual misconduct and discrimination lawsuit against the company sparked widespread awareness and a shocking $69 billion acquisition.
Based on interviews with more than 300 current and former employees, PLAY NICE chronicles the creativity, frustration, beauty and betrayal of Blizzard Entertainment's epic 33-year saga. From untold stories about the beginnings of Blizzard culture, including brawls and the hotel ban, to the full story of Titan, Blizzard's most high-profile canceled project, to the behind-the-scenes saga of how whose Blizzard executives fought tooth and nail against their Activision superiors, this book explores the pleasure and despair of what “bleed Blizzard blue” really means. Full of colorful personalities and dramatic twists and turns, PLAY NICE is the video game industry's social network.
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