‘Digital, from efficiency to excellence‘ is the new book by Mohamed SAAD, prefaced by Ahmed RAHHOU. This book invites the reader to discover how Digital can transform organizations and takes them on an experiential journey towards digital excellence. From innovative strategies to practical solutions, including case studies, Mohamed SAAD aims, through this book, to transform the vision into reality.
“Through this book, I seek above all to share the knowledge, experience and expertise that I have had the chance to acquire, in different environments, over more than 3 decades. », declares Mohamed SAAD, the author of this new work. He continues: “In this book, I present in a concrete way, in addition to strategies, practical tools that I invite the reader to acquire in their journey around a constantly changing world! »
Indeed, this book constitutes the sharing of rich and enriching experience and expertise of its author, particularly in the fields of insurance, banking, capital markets and industry, but also in teaching and research. It is a collection of insights structured to help the reader navigate this ever-changing digital landscape.
Indeed, designed as a practical guide intended for professionals, academicians, researchers and organizations, through a very rich summary (case studies, statistics and in-depth analyses), this book allows for the transfer of knowledge and sharing feedback on the redesign of internal processes to put stakeholders at the center of concerns. The inspiring case studies of small, medium and large companies that have made Digital a strategic advantage and lever, the proven methodologies and practical advice mean that, from the first pages, the reader finds himself immersed in the world of digital where he surfs the
waves of continuous adaptation and innovation. In his practical approach, the author also advises the reader on how to avoid the common pitfalls of digital transformation. That’s not all, this book is a real learning approach that allows you to reinvent organizations by evaluating the value chain and reconnecting with customers.
In addition, the book is supplemented by ready-to-use tools downloadable from the portal www.ms-td.com, which guide and help the reader build their journey in this world of Digital Transformation.
In summary, “Digital, from efficiency to excellence” is a guide which retraces a journey on the path to digitalization and a book which invites questions intended to fuel an academic debate. Everything is the fruit of the nectar of the long experience of a digital advocate and an IT specialist par excellence. Read without moderation!
Mohamed SAAD, an expert who fell into the digital pot when he was little
The author is a recognized expert in digital transformation, having run for several senior positions in the IT/Digital services sector, in the insurance sector, banking, capital markets and industry. He also acts as a visiting speaker in numerous universities and participates in national and international forums. An IT engineer by training, holder of an MBA and several international certifications, he also led the
reins of AUSIM (Association of Users of Information Systems in Morocco) between 2015 and 2022 and several other associations.
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