The experimentation of the “YES PUB” system, which strongly restricted the distribution of advertising leaflets not addressed in certain territories, will not be extended, the government announced. This experiment, imagined by the Citizen Convention for the Climate and provided for in the Climate and Resilience of 2021, took place in fourteen municipalities or communities of communes. It prohibited the distribution of default advertising prints, unless consumers had stuck on their mailbox the mention “Yes Pub”.
“Given the very contrasting elements resulting from the experimentation and the transition context already at the work in matters of advertising, the government does not consider it appropriate to carry a bill proposing the generalization of the PUB,” said the Ministry of Ecological Transition on its website. “To date, the generalization of the yes pub has not been the subject of legislative proposals within the assemblies.
Return of the STOP PUB
In the absence of a legislative vector proposing the generalization of yes PUB, the stop pub will therefore be in application again at the end of the experiment on May 1, 2025 everywhere in France, including in the pilot territories “, he continues. The” stop pub “prohibits for its part the distribution of advertisements to the only mailboxes of individuals who express their refusal by a sticker.
The circle of allies, which presents itself as a grouping of economic actors linked to the advertising print and paper, praised the government’s announcement. It “marks the return to reason for our local businesses present in experimental areas, with a fairer and fair communication in our territories, and the preservation of a French sovereign paper industry”, these professionals said in a press release.
