If Donald Trump seems to develop deep hostility towards immigrants, even accusing the Haitians of “Eat cats”anti-migration policy still climbs a notch. The American government, report our colleagues from Wired, spent “More than $ 500,000 this month for at least 30 advertisements broadcast on YouTube”, Advertisements that directly threaten expulsion paper migrants, and a return ban. A policy that is part of its radical rhetoric, again strengthening its anti-immigration speech, uttering “Leave our country now or face deportation with the inability to return to the United States.”.
“If you plan to enter illegally into the United States, don’t even think about it,” warns the American secretary for internal security, Kristi Noem, in an advertisement broadcast on several private Mexican television channels.
According to data from Google Ads Transparency Center that Wired has obtained, “The US government has allocated $ 594,000 to [cette] Digital advertising campaign “. According to the same information, California represented most of the expenses, with 35% of the total budget, followed by Texas and Florida with “Investments close to $ 120,000 each”says Wired. These three countries are at the top of the States where the United States invest the most in anti-immigration advertising on Youtube; A model targeting areas already established rather than border areas. This distribution aims, among other things, to maximize the psychological and social impact of the message, in areas where “The migrant population is more vulnerable to disinformation”.
“We will track you down”: the shock ad that ignited Mexico
A few months later, these same advertising spots appeared on the free Mexican television channels, broadcast in the middle of football matches and the hours of great audience.
An initiative that provoked the ire of President Claudia Sheinbaum. Denouncing a “Discriminatory propaganda” and a “Support to sovereignty”she announced a reform aimed at prohibiting foreign governments from disseminating political messages in the local media, including on social networks. The reason for this anger? A hard -hitting and openly stigmatizing slogan: “We will track you down. Criminals are not welcome.” A message perceived as provocation and unacceptable interference on Mexican soil.
Revorsaled usa-mexic tensions
This aggressive advertising campaign stirs up the already lively tensions between Washington and Mexico City, in a context of hardening of American migration policy. The barrier of approximately 1,300km separating the two border countries, gradually reinforced, symbolizes the standoff between the two American powers. Trump had promised to expel several times “millions” Migrants in an irregular situation in the United States, reiterating this objective during its last investiture. In response, Mexico had to deploy 10,000 soldiers on the border to try to contain migratory flows (Le Figaro). In addition to their commercial disputes, reviving the fears of a trade war between the two countries, Trump’s administration uses customs duties as a lever to renegotiate the Canada-US-Mexico Agreement (ACEUM/USMCA) in favor of the United States, opinion reported last January. A strategy that plunges into uncertainty the production chains closely interconnected between the two neighbors, weakening their economic balance.
