For Audi, reading and driving calls on similar qualities … Yes, you must, for these two activities, always show certain skills in terms of attention, reflexes and environmental perception, which, if they are important in terms of literature, become essential to guarantee safe driving.
Starting from this observation, Ogilvy Barcelona And Audi embarked on a new adventure that is both literary and scientific via the novel by Lewis Carol, Alice in Wonderland.
As the agency explains, ” This dreamlike story plays with logic, perception and feelings, an ideal framework to integrate sensory experiences in a natural way, which allows audi to insist in a fun way on the importance of revising our sensory capacities regularly in order to ensure security. »
In this reissue in a digital version, the initial text was kept and completed with ten tests relating to our visual agility, our motor cognition, our visual field, our auditory capacity, our stereopsy (vision of the relief defined by the smallest difference in depth perceptible by both eyes), our binaural, or stereophonic listening, (which allows us to locate the various sound sources that surround us and better understand Umbral auditory speech), our attention, our perception of colors, the contrast and the state of our retinas.
-Thus, for example, (see video) users must be able to read texts whose characters are lower, lower size, recognize sounds at different frequencies or improve their anticipation capacity with animated illustrations, among other images.
This experience took place from Barcelona to 200,000 Audi customers, in the presence of the specialist Georgina Lorella Oriol. For those who wish, “the trip with Alice” is available on the web, ici . In addition, Audi will launch a limited edition which can be consulted on the app myAudi&Me.
As a reminder, it has been five years since Audi has forged a partnership with the publishing company Penguin Random House In order to set up cultural operations, first with Audi Future BooksThen Extraordinary Reports or Manual novels.
