“My mission: strengthen the Seloger reflex in each region and accentuate proximity to our partners”

How did 2025 started to Seloger?

The year started very well to selog: we are the favorite real estate site of the French¹ And the Seloger application is the most consulted 100% immo app in France. With 50m visits per month³Seloger is the privileged partner for professionals who trust us on a daily basis. Moreover, nearly 1,500 new customers joined our group in this first quarter of 2025, a historic start of the year which proves the relevance of the partnership. As regions and luxury director, my leitmotif is to strengthen the presence of seloger at the local level in order to support real estate professionals in a context of recovery of the market and to make it an essential ally.

Seloger is a national level leader but real estate professionals have issues and issues specific to their territory to which we must answer. Our objective is to strengthen the Seloger reflex in each region and accentuate proximity to our partners by adopting a more targeted approach and more attentive to the local dynamics specific to our customers. For 2025, our roadmap goes through 3 axes: first, supporting our customers in a more personalized way by strengthening listening, then enriching our value proposal everywhere in France with efficient solutions adapted to the reality of the market on their territory, and finally, increase our investments compared to 2024 and better target them to generate more qualified contacts. Besides, The volume of qualified contacts that we send to professionals increased by +29% in one yeara considerable impact for their activity.

Concretely, how will Seloger bring more proximity to its customers in the field?

In 2025, we will do everything to accentuate proximity to our professional customers and strengthen the value of our solutions as a local partner. For that, we are going rely on our territorial network, which is already inscribed in the group’s DNAwith more proximity advisers, 8 regional directors and more than 70 employees in the field. We will rely on field teams, experts from our territories and local real estate fabric, to consolidate our presence, but above all to support our customers on a daily basis on monitoring the performance of the actions implemented as a partner.

Of course, our commitment to this year is more than ever Strengthen our presence in the field by multiplying meetings. We are aware that for some of our customers, we have not visited their agencies for a long time … Our desire is to recreate this link and put our customers back to the center of our partnership. To this end, we have developed a scheduled event program allowing us to create a link with nearly 900 professionals throughout France in this first semester. These meetings are an opportunity to share data on them on their local market and to discuss the added value of our solutions to support them on a daily basis. We have already stopped in Gironde and the Alpes Maritimes. The first returns are very positive on the part of the more than 600 professionals who made the trip.

What other actions will you implement to support the activity of professionals in this context of recovery?

This year we are strengthening our marketing investments substantially with an increase of +25% compared to 2024. Investments that will fully benefit our customers insofar as they allow the audiences of our sites everywhere in France and locally. In Gironde, for example, we have invested to support real estate agents with consumer campaigns in urban and digital display to increase the number of active users in Bordeaux by +39%.

In Ile-de-France, where Seloger is still undisputed leader in terms of notoriety⁴ and number 1 in audience of specialized sites ⁵we have launched a digital campaign with more than 1 million impressions.
The luxury segment is also a priority with an increase in our investments of around 30% compared to 2024. As such, from the end of February and until April, a new wake for the campaign “Seeking, visiting, living” in press, but also in display and in digital makes beautiful residences shine. In display alone, 45 million contacts have been targeted, including 23 million in Paris where luxury activity remains very present.
Finally, at the beginning of March we launched a new TV campaign broadcast at great listening hours on the large essential chains. Thanks to ambitious media plan 360, we intend to touch all French people and generate, with the TV campaign alone, nearly 120 million contacts. Seloger is everywhere .. Difficult to miss it.

What will be the roadmap to seloger in the coming months in terms of technological innovations?

Our mission is to be a business provider for professionals, which pushes us to innovate constantly to send them even more qualified leads and help them develop their activity. However, this requires significant investments, and we have chosen to strengthen our investments in order to further optimize the real estate experience of users of our portals and apps to facilitate their rapprochement with real estate professionals. The navigation paths, the design of our sites and apps. Everything has been redesigned to meet this goal. It is a long -term project whose fruits arrive in this spring (new card to come, research safeguarded, etc.) and should lead to more conversion to our sites. Finally, we will enrich with new services some of our offers for no additional cost for our partners and also offer new visibility and services products.

1. Yougov study carried out in February 2025 with a sample of 2005 people representative of the French population aged 18 and over.
2. Brand Tracking B2C – Fall 2023 study
3. Google Analytics, average 1st quarter 2025 Seloger
4. Cospirit – spring 2024 internal brand tracking
5. Médiamétrie // Netraings December 2024